Adventure
Starts Here
G
V
O
R
C
Informing the community and providing resources that enable all people to access and enjoy the outdoors responsibly.
Guiding Pillars
Community Connection
Convening organizations and facilitating partnerships across
the Grand Valley that lead to
innovative solutions and
deliberate growth.
Education & Awareness
Industry Advancement
Play Outside
Coherent Actions
The Coherent Actions describe the ways we will carry out our Guiding Pillars. Coherent Actions are coordinated approaches and resource allocations that will support one another when pursued. This intentional design ensures that when any given Coherent Action is being worked on, multiple pillars of our strategy are moving forward.
Pursue Organizational Excellence
Host
Impactful Events
Host regular community events highlighting local outdoor industry organizations, businesses, and efforts.
Advocate for Stakeholders
Support sustainable outdoor recreation infrastructure and endorse stakeholder organizations and business efforts.
Forge Strategic Partnerships
Build relationships and maintain a presence with key entities that have an influence on the outdoor industry.
Disseminate Information
Increase Access
& Equity
Elevate underrepresented voices and strive to eliminate outdoor access disparities.