Starts Here

We champion an intentional future for the Grand Valley’s outdoor industry, contributing to a thriving local economy and creating community connectedness and well-being for all.






Informing the community and providing resources that enable all people to access and enjoy the outdoors responsibly.

Guiding Pillars

Our Guiding Pillars provide the highest-level of direction when working to promote and support the development of a vibrant, sustainable and inclusive outdoor recreation industry.

Community Connection

Convening organizations and facilitating partnerships across
the Grand Valley that lead to
innovative solutions and
deliberate growth.

Education & Awareness

Informing the community and providing resources that enable all people to access and enjoy the outdoors responsibly.

Industry Advancement

Representing and advocating for a community-wide understanding of the outdoor industry and its impacts, contributing to a diverse economy and resilient workforce.

Play Outside

Rivers that beckon paddlers, angers and floaters. Verdant city and state parks teeming with trails and translucent lakes. Open spaces thick with pinyon-juniper forests. Surreal canyonlands and other majestic landscapes. The Grand Valley’s public lands come in many shapes and forms; and since 75 percent of Mesa County’s lands are public, there are more than 1.5 million acres to explore! Let that sit in. The 3,341-square mile county is larger than Rhode Island and Delaware combined.
Acres of Public Lands in Mesa County
Acres of Bureau of Land Management Lands; McInnis Canyons National Conservation Area, Bangs Canyon Recreation Area, Dominguez-Escalante National Conservation Area, Grand Junction OHV Area and more.
Acres of National Park Service Land; the Colorado National Monument.
Acres of National Forests; Grand Mesa and Uncompahgre National Forests.
Grand Junction City Parks; Columbine Park, Lincoln Park, Canyon View Park, Las Colonias Park, Cottonwood Meadows Park, Darla Jean Park, Westlake Park and more.
State Parks; James M. Robb - Colorado River State Park, Vega State Park and Highline State Park.
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Coherent Actions

The Coherent Actions describe the ways we will carry out our Guiding Pillars. Coherent Actions are coordinated approaches and resource allocations that will support one another when pursued. This intentional design ensures that when any given Coherent Action is being worked on, multiple pillars of our strategy are moving forward.

Pursue Organizational Excellence

Build operational capacity, establish structures, and define brand identity to enable effective execution on strategy and goals.


Impactful Events

Host regular community events highlighting local outdoor industry organizations, businesses, and efforts.


Advocate for Stakeholders

Support sustainable outdoor recreation infrastructure and endorse stakeholder organizations and business efforts.


Forge Strategic Partnerships

Build relationships and maintain a presence with key entities that have an influence on the outdoor industry.


Disseminate Information

Create and promote communication assets to become a community hub for outdoor industry information.


Increase Access
& Equity

Elevate underrepresented voices and strive to eliminate outdoor access disparities.


Upcoming Events

20 July 2024
9:00 am - 11:00 am
Fruita Civic Center, 325 E Aspen Ave
Fruita, CO 81521 United States

Sign Up to Take Part in Our Mission and Goals

Ways To Get

There are many ways for you to get involved with our outdoor recreation community. You can volunteer for a number of stewardship projects, join a campfire session, sit on a steering committee, or simply be an informed citizen and recreate responsibly.

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