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Our
Mission

To promote and support the development of a vibrant, sustainable and inclusive outdoor recreation industry, contributing to the Grand Valley's identity as a world-class place to live, work and play.

Structurally, the ORC is a council of passionate and professional individuals. Functionally, this organization convenes monthly to share information and collaborate on matters facing outdoor recreation, conservation, and sustainable growth in Western Colorado’s Grand Valley.
We champion an intentional future for the Grand Valley’s outdoor industry, contributing to a thriving local economy and creating community connectedness and well-being for all.
The ORC was born when a group of industry professionals recognized the need to change the narrative of the outdoor recreation industry and economy in Mesa County.

Guiding Pillars

Our three Guiding Pillars give focus to our overall strategy and approach when addressing challenges and ensuing opportunities within the outdoor recreation industry. These pillars direct and constrain actions the organization will take.

Community Connection

Convening organizations and facilitating partnerships across
the Grand Valley that lead to
innovative solutions and
deliberate growth.

Education & Awareness

Informing the community and providing resources that enable all people to access and enjoy the outdoors responsibly.

Industry Advancement

Representing and advocating for a community-wide understanding of the outdoor industry and its impacts, contributing to a diverse economy and resilient workforce.

Core Values

Our core values are a set of principles that embody the philosophy that the organization follows. Our purpose is the fundamental reason that we exist, which will guide our efforts for years to come. Our mission is a bold and compelling goal for how the organization will focus on working towards its purpose in the near-term.

Community

Inclusivity

Leadership

Meaningful Work

Collaboration

Ways To Get
Involved

There are many ways for you to get involved with our outdoor recreation community. You can volunteer for a number of stewardship projects, join a campfire session, sit on a steering committee, or simply be an informed citizen and recreate responsibly.

Sign Up to Take Part in Our Mission and Goals

GVORC Board

Sarah Shrader
President / Chair

Cole Hanson
Vice Chair

Jody Corey
Treasurer

Randy Miller
Secretary

Vince Anderson

David Combs

Libby Collins

Ryan Schramm

Steve Jozefczyk

Tina Ooley

Tim Fry

Jeff Mckenna

Ash Zolton

GVORC Staff

Chandler Smith

Executive Director

Chandler has worked in the cycling industry for over 20 years and is one of the original founders of The Ride Collective, an event production company specializing in road, gravel and mountain bike experiences. Locally he produces Tour de Vineyards and Tour of the Moon. Chandler was also the Director of Ride The Rockies (2007 – 2016) and Pedal The Plains (2012 – 2016). A Colorado native, Chandler is both an avid outdoorsman and music junkie, in addition to his love for riding, you’ll often find him on Colorado’s streams and slopes or exploring artists at a number of his favorite music venues; this of course when he is not with his beautiful wife, Renee and baby daughters – Charlie and Ollie.

Morgan McNair

Intern

Morgan McNair is a senior at Colorado Mesa University, where she’s mixing her love for adventure with academics, studying Outdoor Recreation Industry Studies and Kinesiology. A true outdoor junkie, she’s happiest rock climbing, trail running, backpacking, slacklining, or paddleboarding all summer long! As a Colorado transplant, Morgan has fully embraced the lifestyle, turning the Grand Valley into her personal playground. When she’s not out exploring, she’s unleashing her creativity by making handcrafted jewelry, catching live music at concerts in Denver, or sharing laughs and unforgettable moments with friends!