Gearhead Outfitters:
Passion for Outdoors, Community, and Customer Experience
Gearhead Outfitters, a family-owned and operated business, has been an essential part of the outdoor retail scene since its founding in 1997. From its roots in bike repairs to becoming a one-of-a-kind outdoor shop in Arkansas, the store has grown to offer a wide range of outdoor gear and apparel that helps people live fulfilling and active lives. Today, with a new location in Grand Junction, Colorado, Gearhead Outfitters is eager to bring its wealth of experience and commitment to the Western Slope.
A Legacy of Passion and Growth
Originally started in a friend’s living room in Jonesboro Arkansas, Gearhead Outfitters initially focused on bike repairs. Over the years, it has expanded into a thriving business that provides outdoor gear, apparel, and equipment for every type of adventurer. The founder’s vision was to create a store that not only served the local community but also cultivated a sense of belonging and adventure. To address the needs of a smaller community without significant access to major outdoor brands, Zach Arwood, the General Manager of the Grand Junction location, was chosen to bring Gearhead Outfitters to Colorado, drawing on his years of experience with the store and its ownership. With eight employees at the Grand Junction location, Gearhead remains privately owned by the founders, with the same core values intact. The goal is to create an outdoor experience that helps customers improve their lifestyles, form lasting relationships, and celebrate the outdoor lifestyle, whether it’s through cycling, hiking, or other activities.
Mission: To Help Customers Live Active & Fulfilling Lives
At the heart of Gearhead Outfitters’ mission is a simple yet powerful principle: To help their customers live active, fulfilling lives by providing quality outdoor-inspired products, backed by deep expertise and remarkable service. This approach ensures that every customer feels valued, heard, and supported, no matter what their outdoor goals may be. Whether it’s providing expert recommendations or offering gear that enhances their adventures, Gearhead strives to build a connection with each customer, ensuring they leave with what they need and a smile on their face.
A Strong Connection to the Local Community
Being a part of the Grand Junction community is incredibly important to Gearhead Outfitters. They actively participate in local events that align with their values, such as supporting the Dolores River Silent Auction (SAR), taking part in races, gear swaps, and tabling events for local nonprofits like Girls on the Run (GOTR). Through these efforts, Gearhead contributes to the community by not only offering gear but also sharing the stoke of outdoor adventure and helping local causes thrive. The store’s team is passionate about supporting local businesses, including restaurants and other shops, ensuring that the community remains vibrant and strong.
“Being part of this community means making a meaningful impact on the lives of the people we see everyday,” says Zach. “We want to be a place where people feel welcomed and supported, not just for outdoor gear but as part of the bigger community.”
A Customer-Centered Experience
When you visit Gearhead Outfitters, you can expect a personal and welcoming experience. The team strives to avoid overwhelming customers with unnecessary information, instead allowing them to explore at their own pace and offering guidance only when needed. Allowing for personable interactions and genuine connections with their guests. “We want customers to feel like they can wander the store, ask questions, and have genuine conversations.” Zach explains.
Building lasting relationships is at the core of Gearhead’s customer service. They pride themselves on being transparent and honest about their products, ensuring that customers feel confident in their purchases. The team listens attentively to each customer’s needs, offering personalized suggestions and advice. A rewards program is also in place, so customers feel recognized and appreciated, making it easy for them to return for future outdoor needs.
Behind the Scenes: Building a Culture of Connection
While many might not know, Gearhead Outfitters has expanded beyond Arkansas to serve customers in six different states, including Missouri, Tennessee, Kansas, Oklahoma, Colorado and Chicago. Their stores maintain the same selection of products, ensuring that every location can offer consistent, high-quality gear for outdoor enthusiasts.
To strengthen the bond between employees and the community, the Gearhead team also participates in “Dawn Patrol,” a team-building activity that usually takes place monthly. Whether it’s bouldering, hiking, or biking, these excursions help foster a sense of camaraderie and connection among the team members, making them better stewards of the brand and community.
Looking Ahead: Growing with the Community
Looking to the future, Gearhead Outfitters has exciting plans for the Grand Junction location. The store’s personal goal is to become a great running shop and a one-stop shop for all things outdoor. Through its “Project 90” initiative, Gearhead encourages people to exercise through a 90 day online running program designed to teach you the proper way to run to reduce injury.
The team is also focused on continuing to serve the community by offering local non-profits opportunities to raise funds and awareness. Through events like Try-On events, where 1% of all try-ons are donated to charity, Gearhead works to make a tangible difference in the community.
How to Support Gearhead Outfitters
The best way to support Gearhead Outfitters is simple: come check them out! The team is eager to show you how friendly and welcoming they are, offering top-notch outdoor gear and personal service. By shopping at Gearhead, you not only support a local business, but you also contribute to the growth and success of the community. And by participating in local events, customers can be part of the bigger picture, helping to make Grand Junction an even better place to live.
A Message to the Community
Gearhead Outfitters’ commitment to customer satisfaction, community impact, and the outdoor lifestyle is clear. Gearhead Outfitters is more than just a store, they strive to be a place where people feel welcomed, heard, and valued. If you’re looking for outdoor gear, expert advice, or a sense of belonging, Gearhead Outfitters is the place to be. Whether you’re an experienced adventurer or just starting your outdoor journey, the team is ready to help you gear up and “share the stoke” in the heart of Grand Junction.
